b'Fools Mate: A Book DiscussionBy author John WhitesideMay 23, 2 p.m.(Ashcroft movie theater)A compelling, espionage spy thriller,Fools Mate tells the true story of two traitors working different sides of theCold War. One is an arrogant, lonely U.S. Army soldier, Robert Stephan Lipka serving in the highly secretive National Security Agency. The other is an ambitious KGBThe Power of Advertising IIBy John Ferries & Greg Gaul officer, Vasili Mitrokhin, with access to theJune 4, 2 p.m. (Bradford movie theater)U.S.S.R.s most sensitive documents. Both betray their countries, but their motivationsAdvertising can be a powerful marketing weapon to launch and build brands, boost and fates are very different. Experience thisconsumer awareness of a product or service and its benefits, or to increase market share. investigation through the eyes of authorIt can also take on a powerful public service role. This presentation by two residents with John Whiteside, the FBI Special Agent whosuccessful careers in advertising is a new and different follow-up to the original lecture led the case from start to finish, telling aof the same title presented last May. Featuring many ads, some you may recall from the story as relevant today as it was in 1965. 60s and 70s, John and Greg portray the power that effective advertising can wield .a power that can endure 60 years. Remember the slogan Just Say No?43'

Inspiring Guide to Living Summer 2024 Newsletter - Page 45